Monday, 29 September 2014
Monday, 22 September 2014
Advertising Placement. (Analysis of Product Placement Research)
I have also been researching websites, this is so i can find the best location and site to place my advertisement. Upon completing my research my have decided that the best website to place my advertisement on, would be YouTube. I came to this conclusion because YouTube gains more than a million views per day. A lot of those users are teenagers, so given the large amount of young viewers on the site; this makes the site an ideal place to put or advert to aim towards them.
Sunday, 14 September 2014
Thursday, 11 September 2014
Market Research-Exisiting Products
The layout of this page is quite minimalist. All of the main information of the website is presented on the main page of the website in short paragraphs; all of them stacked on top of each other. But also there are sub headings on the left hand side of the website. The colours are also simplistic with the site only using around four colours: an orange and white background, along with black text and turquoise subheadings. The use of a image of a teenage girl is used to identify who the target audience of this website is; in this case it is teenagers they are aiming for.
In terms the layout of this website, like the previous site the layout and design is very simplistic and almost basic. The text is written entirely as a list; with the title and the sub heading at the top of the page, and then all of the information on the site are in eleven short bullet points. Which ends up making all of the information straight to the point. At the very bottom are the links where the people who run the site found all there information from. The background is just a single pain colour, in this case light blue. Along with white high lights on the sub headings and black text (aside from the blue links) this helps the text to stand out from the background.
This site tries to appeal to a teenage audience with the features it advertises. To be exact it shows that the site and company can be reached online via sites like: Facebook, Twitter, The Cloud and with the use of Smartphones. Unlike the previous websites where most or all of the infomation is sorted in in a list or paragraphs. This site has its subjects listed at the top of the page. Along with two rows of the sites features present near the bottom of the page. With the first three items featuring a short paragraph next to them such as: "GenSmartphone" and the "Naked Online" sections for example. This have been featured to give a brief description on what they are about. With the exception of the logos, icons and yellow subheadings; the colour scheme of the site consist of two colours. A black background and white text. The logo on the other hand has three colours: green, blue and red.
The website has its subjects and categories organised at the bottom of the screen with a image to give a idea of what this section of the site is about; along with a large subheading at the top of those four boxes. The site tries appeal to a young audience with the use of: games, comics and the cartoon like art style on the bio section, the games and the graphic at the top of the screen grab i took. With the exemption of the graphics and the videos and images; the colour of the layout is minimalist. Those colours being light green, dark green and grey; with the page split into three sections with a different colour. For example the top header of the site being dark green.
This website has a more colorful layout design than some of the other sites on this blog post. These colours include: orange, blue, white and grey; along with the pain black text. The site also has a organised layout, there are segments for teenagers, parents and teachers. Each of these segments are on the bottom one being next to each other. Then there is also a short paragraph that gets all of the information straight to the point. There is also links to the sites twitter page; it's laid out one next to each other atop of the segments for the three age groups on the bottom. Finally the logo is stacked atop of everything, with a bar of other subjects and links the site offers; with can be found next to the logo.
Based on the research i have done on these five websites, i have found some patterns that all five of them share. First of all it's clear that these websites are aiming themselves to teenagers and young people. Whether it'd be with the use of images such as the Online Safety website or NSTeens; where images or cartoon like drawings of teenagers can be seen on the front of the webpage. However all of the websites feature a piece of descirption that mentions how, they are aiming to teenagers in their text. Some websites like NSTeens make this clear in the title of the site itself. Secondly the text of the sites use are often short and straight to the point. One example would be the Internet Safety Tips for Kids and Teens website. In which all of the points are listed in to short bullet points; this is a example how the facts on the sites are short in order to get to the point, in terms of their information they provide. Thirdly these five sites used one or two colours as a design for their layout. Such examples being {Teens} in which the colour is completely black; or Internet Safety For Kids and Teenagers as another example. In which the colour choice is completely light blue, apart from the white highlighted subheadings at the top and bottom of the page.
Wednesday, 10 September 2014
Monday, 8 September 2014
Music Video Proposal and Risk Assessment.
Risk
Assessment:
No.
|
Hazard
|
Existing
Control Measure
|
Risk Rating
|
One
|
Tripping
over the wires of equipment.
|
Tape down
the wires to the walls and floor, and to move the wires away from the set so
the performers can’t trip over during the shoot.
|
High
|
Two
|
Knocking
equipment over.
|
Keep
equipment such cameras, lights and over such objects at a far enough distance
in reasonably large space.
|
Low
|
Three
|
Equipment
being stolen, if filming in public.
|
Keep a
close watch on all objects you bring when filming; whether you filming a shot
or not. Or have someone else who isn’t meant to be filmed watch over
everything.
|
Medium
|
Four
|
Space
awareness on set
|
Make sure
there is enough space for you, your actors and equipment such as the camera
to fit in the space. If it’s a small space, use as little stuff as possible.
If you have a lot to use, find a larger space.
|
Low
|
Five
|
Interaction
with the public
|
When
filming in public, find a non-crowded area so nothing can interfere with your
shot or damage any props or your camera.
|
Low
|
Six
|
Risk rating:
High: Current controls totally inadequate with serious
consequences, death(s), serious injury, long term illness, health. Or there is
a very high probability of the hazard occurring.
Medium: Current controls still poor but
consequences less serious: Minor injury, short term ill health with no lasting
effects.
Low: Current controls are adequate to minimise the risk so
far as reasonably practicable.
A risk assessment is used to analyse the health hazards that can occur during the filming process, and also how they can be avoided to prevent injuries.
A risk assessment is used to analyse the health hazards that can occur during the filming process, and also how they can be avoided to prevent injuries.
Proposal:
A
Proposal
For
A Music Video
Survival
Prepared by
Kenny Colliver
Attack Promo
04/09/2014
Client
A-Hem
Copyright ©2014
PROPOSAL
Prepared by
Kenny Colliver
This must be written
in full sentences. Please delete anything in italics.
Write between 120-200
words
Paragraph 1
- I intend to direct and produce a four minute long music video; this will be used to promote the song that’ll be using called Survival.
- We intend to aim to our target audience by having our artist, performers and actors in casual fashionable clothing to able to a young teen audience. We can also aim to that same audience with the upbeat energetic music that the song has, to seem youthful and active.
Paragraph 2
- State the
concept/brief overview. The main concept of the video is of a man
training for a race against another person, with the race happening during
the middle of the video. While this is going on, the scene will cut back
and forth between different shots of the artist performing with their
instruments.
- For a music video -
State how you intend to represent the artist/s. This video will represent the artist
as strong, tough and as a champion as the video will show.
Paragraph 3
- One shooting day will be in a studio; and the two of the
other shoots will be on location. The first being in the middle of a field
in a public park, and the other will be filmed on set in a gym.
- In terms of costumes, we’ll be using sports where such as
tracksuits. The main prop we’ll be using will be musical instruments such
as: guitars, microphones, bass guitars etc.
Paragraph 4
- The main artist (which is me) will be featured in the
video, but I will also be getting other people to fill roles, and I’ll be
getting people to play the instruments on camera.
- My video isn't a documentary, so I won’t be interviewing anyone.
Paragraph 5
- To produce the product we’ll be using Final Cut pro as our
editing software, while editing the video and Mac computer.
- The approximate budget we’ll be using for this video will be roughly around £20 or less to produce the finished product.
End
A proposal is used to give a company an idea of what the project your filming is; e.g documentary, film, music video etc. It also explains how will be in the project, what will be needed during the making process, where you'll be making it; and finally it also explains how much money it will cost to make, while giving details of what will be bought at what cost.
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