Market Research-Exisiting Products

The layout of this page is quite minimalist. All of the main information of the website is presented on the main page of the website in short paragraphs; all of them stacked on top of each other. But also there are sub headings on the left hand side of the website. The colours are also simplistic with the site only using around four colours: an orange and white background, along with black text and turquoise subheadings. The use of a image of a teenage girl is used to identify who the target audience of this website is; in this case it is teenagers they are aiming for.     

In terms the layout of this website, like the previous site the layout and design is very simplistic and almost basic. The text is written entirely as a list; with the title and the sub heading at the top of the page, and then all of the information on the site are in eleven short bullet points. Which ends up making all of the information straight to the point. At the very bottom are the links where the people who run the site found all there information from. The background is just a single pain colour, in this case light blue. Along with white high lights on the sub headings and black text (aside from the blue links) this helps the text to stand out from the background. 

This site tries to appeal to a teenage audience with the features it advertises. To be exact it shows that the site and company can be reached online via sites like: Facebook, Twitter, The Cloud and with the use of Smartphones. Unlike the previous websites where most or all of the infomation is sorted in in a list or paragraphs. This site has its subjects listed at the top of the page. Along with two rows of the sites features present near the bottom of the page. With the first three items featuring a short paragraph next to them such as: "GenSmartphone" and the "Naked Online" sections for example. This have been featured to give a brief description on what they are about. With the exception of the logos, icons and yellow subheadings; the colour scheme of the site consist of two colours. A black background and white text. The logo on the other hand has three colours: green, blue and red. 

The website has its subjects and categories organised at the bottom of the screen with a image to give a idea of what this section of the site is about; along with a large subheading at the top of those four boxes. The site tries appeal to a young audience with the use of: games, comics and the cartoon like art style on the bio section, the games and the graphic at the top of the screen grab i took. With the exemption of the graphics and the videos and images; the colour of the layout is minimalist. Those colours being light green, dark green and grey; with the page split into three sections with a different colour. For example the top header of the site being dark green. 

This website has a more colorful layout design than some of the other sites on this blog post. These colours include: orange, blue, white and grey; along with the pain black text. The site also has a organised layout, there are segments for teenagers, parents and teachers. Each of these segments are on the bottom one being next to each other. Then there is also a short paragraph that gets all of the information straight to the point. There is also links to the sites twitter page; it's laid out one next to each other atop of the segments for the three age groups on the bottom. Finally the logo is stacked atop of everything, with a bar of other subjects and links the site offers; with can be found next to the logo.

Presentation 1.

Based on the research i have done on these five websites, i have found some patterns that all five of them share. First of all it's clear that these websites are aiming themselves to teenagers and young people. Whether it'd be with the use of images such as the Online Safety website or NSTeens; where images or cartoon like drawings of teenagers can be seen on the front of the webpage. However all of the websites feature a piece of descirption that mentions how, they are aiming to teenagers in their text. Some websites like NSTeens make this clear in the title of the site itself. Secondly the text of the sites use are often short and straight to the point. One example would be the Internet Safety Tips for Kids and Teens website. In which all of the points are listed in to short bullet points; this is a example how the facts on the sites are short in order to get to the point, in terms of their information they provide. Thirdly these five sites used one or two colours as a design for their layout. Such examples being {Teens} in which the colour is completely black; or Internet Safety For Kids and Teenagers as another example. In which the colour choice is completely light blue, apart from the white highlighted subheadings at the top and bottom of the page.