Three animatics:

Animatic one:
 
The idea of this advert was to have a vox pop talking head style, in which 4-5 characters explain their issues and experiences with cyber bullying. But near the end of the clip, they explain how the issue of online bullying can be dealt with; by simply reporting and blocking the bully in question.

Animatic two:
The basic idea of this advert is of a young person receiving abuse from cyber bullying; as we see the person being called names and generally mocked by the people sending said messages. By the end, the character of the piece decides that in order to fight the problem, he blocks the person sending him these horrible messages.

Animatic three:
 
Finally in this advert, a narrator explains how young people can be effect and how the messages sent to them can emotionally effect them, as seen in the event in the clips. But as the events are happening, the narrator of the piece (the fellow in the suit) helps our featured young person by telling him how simply blocking and reporting the bully in question can resolve the issue of personal cyber bullying.