Radio station logo family

Radio Station Logo Family:

These logos fit together because of the simulates that can be seen between all three of them. To start of with, all three logos share the same font and yet have different colours to identify that particular station; Lock being yellow, Buzz being blue and Pulse being green. Each logo also shares a similar deign but with new additions added to overall look. The differences being the shape connecting to the ending letter at the end of the logo. For example the Buzz logo has a lightning bolt striking the logo's ending letter, while on the other hand the Lock logo has a long key sticking out the end of the K in Lock.

This helps with the branding of OW! music stations, it does this by showing that OW! is able to play and broadcast a vast amount of music in different genres. We can tell this from these logos because of the differences that can be seen with in each of the three logos. This would help OW! because playing a lot of different music if different genres may attract listeners of that certain genre, and then build up a larger target audience.