In this ident for Channel 4 we can see it's aimed for a British audience. We can tell this because an estate flat is a very well known location in England, so it is set in a real world. It is at a very slow pace giving out very little information about some of the programming on the channel. The mise en scene is very grubby and messy which a informal presentation. The target audience maybe British people because the location is recognisable to them. But it might aimed more to adults due to the tone being made with the slow quite music building up pace as the camera moves past the logo. Plus the surroundings look unappealing to a younger audience with dark and dull colours.
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