Music track lyrics

The meaning of the song survival, is a meaning of glory and victory. The lyrics are showing the meaning of striving and aiming towards a goal, and also the meaning of achieving that goal, winning and being victorious when achieving said task.

Music track I've choosen

The song I've chosen for my music video is Survival by Muse. I've decided to use this track, because the song is every energetic and upbeat. Along with very good vocals and instrumentals. In short this could combine to gain a large number of potential to do a music video on this song.

In terms of music videos for rock music, these are some of the conventions that can be found. One being that the band or singer that performs the song will be present in the video. The most popular convention of this genre, will be that the artist will perform in the video; whether it'd be as a musician or an actor playing a part. Also the imagery will reflect the tone in some way. For example a more dark song will have a more darker colour palate; while a more light hearted song will have a brighter colour scheme. Finally the editing to a rock music video will be at a very fast pace, depending on the pace of the song, or a particular section of the song.

Media Music video Homework

Sports: The idea of this diagram for my music video, is to illiterate on the songs message of sports and striving towards a goal or winning something. During this video, the footage will be of someone training in many different activities in gyms fields etc. It'll then move on to him in a race with someone else. To which the video will end with the main person the video focuses on, winning that race.

Live Band: This video will mostly focus on a band performing the song with musical instruments such as: basses, drums and guitars. There will also be a person lip syncing to the song. Once again fitting with the sports theme, the band and musicians will perform in sports locations such as: Gyms, fields etc.

Chase: This video will have a narrative to follow, in this case the video focuses on a criminal escaping from a policeman. This will be the focus of the majority of the video, which will end with the person escaping. I've chose this idea in order to illiterate on certain lyrics of the song. Such as: "I chose to stay alive, whatever it takes". But also it further covers the meaning doing what it can to succeeded in a task.

Market Research-Existing Products.

 

1. The advertisement is for support against bullying.
2. One of the techniques used in this advert is the use of overt messages. This is clear with the narration at the end of the advert saying that words hurt.
3. The style of this advert is done every dramatically, however the footage on screen is surreal given that the main focus of the advert (the girl being bullied) is being attacked by words.
4. The form used in this advert is a anti-realist narrative, given how exaggerated the footage on screen is. 
5.  One of the conventions of advertisement that can be seen is the use of a slogan. But also there is the use of emotional response for the audience.
6. The target audience for this advert is aimed for children and teenagers. I can tell this is the audience the advert is aiming for, because all four of the actress's featured in the advertisement are all teenagers.
7. This advert is for safer driving, to be exact it's telling the viewers to drive while wearing a seat belt.
8. The techniques this advert uses is the use of emotional responses, we can tell this due to the imagery on screen. This is used in order to show a the viewer what happens if you do use a seat belt while driving, and to imagine what would happen if you didn't
9. The style f this advertisement is very serious and dramatic. Which has been done in order to further prove the point the advert is making.
10.  The form of the advert is a anti realist narrative, this is due to how exaggerated and over the top the imagery on screen is.
11. The first conventions of this advertisement that can be seen is the use of a slogan. There is the use of emotional response for the audience. The advert also uses music in order to add the dramatic effect it's going for.
12. The adverts target audience is all people including adults, this is because the main three actors featured are two adults and a child. But also it's to show that this action of keeping your seat belt on can help everyone in a car.

The advertisement is used to show the message and effects of drinking.
One of the techniques used in this advert is direct address to the viewer; such as the message of don't drink and drive.
This advert is done in a very serious style and tone. This we can tell due to the lighting and how serious the bar tender is acting during the advert.
The form of advertisement that is used during the video is the use of advert is a story line. We can tell this because it starts out in a bar; and the dialogue explains what could happen next. Getting pulled over by the police, taken to the station and having your license taken away.
This advert uses the conventions of slogans and logos, both of which are shown at the end of the advert.
The audience for the advert is adults, given the rules and laws of drink driving affects adults, and that the two main actors are both adults.

This advert is for blood donations, and we someone should become blood donater.
One of the techniques used by this advert is the use of overt messages, such as the message of give blood in order to save someones life.
The style this advert uses is a surreal and conceptual style, this is clear given the imagery seen on screen.
The form of advertisement used in this advert is an animation style.
Firstly one of the conventions of advertisement that can be seen is the use of a slogan. But also there is the use of emotional response for the audience. There is also the use of music through out the advert, this is used to add the further dramatic effect the advert is trying to give to the viewer.

This advert is targeted for adults, we call tell this given the serious tone that the advert has with the somber music.

1. This advert is used to show road safety around the street, and what the danger is along with the damages it can to you afterwards.
2. This advert uses emotional responses in order to drive the point across to the audience. But also the advert uses overt messages in order to make the message clearer to the audience while watching.
3. This adverts style is dramatic and serious given the mostly dark colours used for the majority of the adverts animation.
4. The style that is used in the advert is animation. But also the advert uses a story line in order to clearer express the point of being safer on the road much clear to the viewers; this is also why the use of animation has been included.
5. The advert is trying to give a emotive response given the somber tone of the imagery and narrative, in to further address the message being given to the viewer. The advert also features the use of a slogan and the company' logo, which can be seen at the end of the advert.
6.  The advert is target for children. The reason i can tell this is because the focus of the advert is the child, and how he has become injured by a car. 

Finished Advertising Presentation

Advertising styles and forms Presentation (Draft one)

The style of this advertisement is a comedic style. We can tell this by the fact that the ad's main character is blowing up traffic lights and other modern day inconveniences; all while the advert has some very upbeat and care free music playing through out the whole advert.  One of the techniques used by the advertisement is overt messages. Such as the message of: have fun by playing our game. The target audience for this product are males in their 20s and older. We can tell this due to that the two main actors in this advertisement are both male and look like their in their 20s.

One of the advertising techniques that is clearly seen, is the use of messages that are speaking to the viewer. Such as the overt message of men will smell better if they start using the body wash used in the advertisement. But also the ad features a more hidden message of men will be able to get women attracted to them if they use that body wash. The target audience is for both men and women. We can tell this due to how the main actor directly addresses the female viewers. But also the ad mentions how their man can smell better with this brand of body wash.  
In this advertisement we can see that the video is made in a serious style, doesn't go overlay dramatic like some other advertisements The advert also promises some reward power to the viewer, by promising that: their room, house or other place they want to paint will look good after using their paint to decorate it. Which is also a hidden message of how cool the paint and colours will make your place look good. The audience that is targeted in this advertisement is young adults. We can tell this due to that nearly every actor in this advert are adults; and the main two leads look like they're in their late 20s or possibly over.
   
This advert uses a intertxuality style to sell the product it is selling, in this case the pop culture item this advert uses is Captain America and the film Captain America: The Winter Soldier; in which the ad uses clips and props from the film. One of the techniques this advert uses is celebrity endorsement in order to sell the product. In this case the celebrity is Samuel L Jackson, who is also in The Winter Soldier.The target audience for this advert would be current users of Sky Broadband. This is due to the ad marketing something that those people would need in order to keep their system functioning normally and properly.
This advert uses a serious and yet informative style in order to successfully describe and sale this product. This adverts technique to fully show what this channel does, by giving a sneak preview of what is being shown on the channel. This helps explain the overt message of: if you're "visually impaired" this channel will help to be to understand whats o screen by explaining and describing it to the viewer. Like it is doing on the advert. The animation used in the footage is used further to illustrate that point to the viewer. The target audience for this advert are people who are blind or visually impaired. Mainly because it shows them that they'll be able to watch shows on that channel with the audio narratives the channel provides.

Conventions found in a music video.

The music video I've decided to choose for my homework is Pendulum's Watercolour.

The music video Conventions in the video:

• The artist of the song are involved in the majority of the music video 
• The artist are performing the song, by playing their instruments like drums
• The bands main singer is singing along with the lyrics by lip syncing.
• The singer is singing the songs in close up of his face, whether they'd be a side or front view of his face, along with some mid shots only seeing the top half of his body.
• The main singer of the band looks directly at the audience and into the camera having eye contact with the audience, which is addressing the video to them.
  
• Slow motion is used during the video, an example would be when the band are playing and when the dancers can be seen in the chorus of the song. Where they moving slower then the tune itself.
• The video cutting between three different locations. These being: a group of dancers in a rave, the band in a studio and an object in space. In each verse and chorus will switch between two of each location.
• The video starts when the music starts and ends at the same time when the music stops.
• This video uses a wide variety of shots. From close ups of the singer and drummer and the wide shots of the singer in front of the wall of amps.
• There are high angle shots being used in the video, but mostly on the dancers and the drummer.
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• At each bar change, the shot type will change as well cutting from one thing to another through out the video. And it'll do this to the beat of the tune.
• Most of the the video is filmed in a studio with scenes like the performance of the band or the dancers. While other shots are animated, particularly the shots in space.
• The video has uses its editing cuts in order to create a fast sense of dynamic energy, especially with a tune like this.
• The camera also has a lot of movements as well to create a dynamic look. These includes panning shots of the whole band, the animated segments, panning shots of the drummer and shaky movements to show the high energy the beat has.