1) Make sure to plan out every idea in advance. These ideas include: Camera shots, locations, costumes, choreography etc.
2) Plan and draw a story board the shots you'll be filming, and also decide what order they'll be in.
3)Do research into what you'll be needing. In other words, look out for the locations you want to use, and see whether you can film there, if that's the location you want to use.
4) Purchase and collect all props and costumes days or even weeks before you start the shoot, whether your on location or not.
5) Film multiple takes of the same shot or film it again from a different angle. This could help you if one of the shots you have doesn't look good, or has one of the actors has made a mistake while filming.
6) Learn the lyrics to the song your lip syncing to, this will make the lip syncing more convincing on camera.
7) When filming in multiple locations have a different costume or items of clothing for each location; in order to make the video look more interesting, or to match the location your filming on.
8) If something goes wrong on set, have a back up plan to fix the issue, i'd suggest you think of the possibility's before heading of to the location shoot.
9) Get permission to film on the location you want to film at. Book the location days before shooting.
10) Make sure that a list of equipment, props and costumes are made so you remember what to bring onto the set and other locations.
Sunday, 31 August 2014
Wednesday, 13 August 2014
Love Never Felt So Good Music Video Evaluation:
1) I think that this particular shot from the video is effective due to the actions that happen in the shot. I say this because the energy of the dancing and the actions the main singers perform, this helps to keep up the video's pace and energy that matches well with the feel, pace and energy that the song; which is used through out the video.
2) The reason that i feel this scene from the music video is effective is because of the wide range of locations that this sections uses. Whether it'd be the class room, the scene at the disco and the multiple shots in front of the green screen. This method of swapping back and though between locations make the video more interesting for the viewer to watch, rather than constantly focusing on one particular location the whole time.
Thursday, 26 June 2014
WWW's and EBI's for editing skills.
WWW:
EBI:
- I've greatly shown my skills of lip syncing multiple pieces of footage along with a music track. With the majority of the clips matching the timing of the music.
- I have shown a understanding of the majority of some of the tools that Premiere uses; such as the razor and the screen scale.
- I've also showed that i have understood how the video should be edited from the short amount of work i started so far. To be exact I've shown how one clip should switch from one to the next; in order to match the songs timing.
EBI:
- I feel that i could've showed a much understanding of some of the other tools that Premiere uses.
- Despite me doing a good job linking the clips up to the music, there are some examples in the document that show that i could've done a better job at linking up the voices with the music; the actions with what is being said.
- And finally i should have started with the editing of the footage that needs to be at the beginning before the song starts playing over the footage.
Friday, 13 June 2014
Market Research-Competitor Analysis.
Social Message Campaign websites:
Cyber(Smart):
Beat Bullying:
Like the other website this one also features a pain background (in this case grey) but however this site features the use of multiple other colours such as pink, blue, white and black. Unlike the previous website there is more content featured on the home page of the site such as: a chat room, blog updates and latest news on site. Each of which have been organised into their own columns in the centre of the webpage. The bright colours and the use of the cartoon mascots used in the pages are used to aim for a young audience; but also they are used to demonstrate what a particular section is about. For example the mascot with the baseball bat in the third screen shot is meet to symbolise bullying. There is also a page on the site (the third image on the blog) that gives out information for adults, parents and even teachers on how they can help the issues mentioned on the site.
Cyber Safety:
NSTeens:
Based on the research into these three websites, i feel the ways i could improve is to list your information in small columns to link to the full page of the topic on the sites homepage, rather than minimalist information. Also i would give brief examples and information on what are site and campaign does on the homage, rather that titles and links to access the full information on each topic that we would cover and who we are.
Tuesday, 3 June 2014
Ident first and final analysis
Final ident:
- In my opinion, the final draft of mine and Garys Ident is very identical to the original plan i had made with Gary when we first started the project. The basic idea and central plot of the ident is still featured in the finished product. The idea was to have the ident focused on a record player, with music notes spilling out from it and than form into the grid logo. In terms of the visual side of things, it's exactly how we planned the ident to look in our story boards. One of the other original ideas for the making of the ident was also to have the footage made with stop motion animation. This we also ended up using to animate everything: from the record player, the music notes and even the logo for the channel itself.
- One of the main differences we've added, is the music choice we ended up using for the ident. Originally we were going to use some rock or metal music, in order to give the channel a energetic feeling to appeal to the younger viewers. However we ended up using some disco music that Gary found online. We have also added a voice over in the beginning of the ident.
- We added the voice over clip in the beginning in order to break the silence that is present during the beginning, until the music starts five seconds into the ident. We have also added the disco music in order for the ident to seem more upbeat and happy in order to catch the attention of viewers that would watching. But also the upbeat tone would suit well with the channel, given the fact that The Grid is a channel that broadcasts comedy's and music.
Media Research description (Hasbro)
Market Research:
For the past several years or
so, I’ve been working for the American toy company Hasbro as a part of their UK
division. I started as an intern in their market research section of the
company; since then I’ve worked to the top as the head of said market research
division for the company. We use audience research, production research and
market research in order to gather further information about our target
audience, and to keep up with they’re interest and wants.
One of our main priorities is to
gather audience research. We use in order to see what type of demographic would
be interested in buying our product and why. It’s important for my department
of the company to do this, so that we can learn and understand what demographic
and target audience we should be aiming our products to. This is so that we can
learn the age, gender and personal taste of the people we should aim to. Our
primary research consists of our division host surveys and focus groups of
people we’ve ask to volunteer to take part in our research. Which shows us what
type if person would be interested in buying our product. Our goal is to study a given audience and learn why they like a product and why it appeals to them. From there it's a matter of using said data and incorporating it into our advertisements and marketing to our target audience. We often interview parents in our surveys and
focus groups. We ask them what they look for in a product to buy for their
children. This allows our department to ensure that these qualities will be
featured in the campaign.
Here at Hasbro an important tool
we use is market research. Our company uses market research in order for our
research department to gain an understanding of the market for the product
we are selling, and how our competitors sell and market to their customers. This in turn helps us to boost our sales. We use market research a lot in our department;
we use it in order to study many different campaigns selling similar products
to ours. Also we learn other information such as the price to sell the product
at and how much profit we can make when selling it. We gather our information by
researching the advertisements used in previous campaigns, we look for the
feedback to see how people will respond to our campaign. We also look into the
time scheduling to see when it would an appropriate time to broadcast our
advertisement. We even research the statics of products similar to one we are
trying to sell. This involves the sells figures and reviews of said products in
order to see what can be added from said products or even improved.
We find it important to conduct
production research before constructing our campaign before we start
advertising our products. With this research we are able to figure out: where
we will film the advertisements. Not only that, but our research allows to see
who be featuring in the advertising campaign itself and who be filming it, building
our sets and props; and what equipment will be needed to set build and set up
all of the props and scenery will need; along with the cameras, audio equipment
and editing software needed. And then there’s advertising such as poster, in
which we also need to figure out the cost to hire people to take the pictures,
graphic designers, the people to edit the finished posters together and finally
the equipment they’ll need.
Friday, 23 May 2014
Process and decisions on making the ident:
During the process of making the ident, me and my filming partner Gary had to make props before we could start the filming process. For starters, we had to make a record player along with a spinning vinyl on top. We did this by drawing sections of the player itself, such as the base and the vinyl on to card. We then cut out each section and glue each piece together, such the parts that made the base more 3D. We then made a hole on the top of the base, and stuck a paper clip under the hole; this was used so the vinyl could spin.
We then went and drawn some music notes that would come out of the record player. We then drew some letters that would be formed by the music notes. We then drew four to five bubbles that would fit around the letters, when they would become part of the grid logo.
Once we had drawn and cut out all of these props we would be needing, we then started to animate them using a stop motion technique. This included placing each object into one position, and then moving them slightly into a different place as if they were moving into that position on their own. We took photos of each time we moved the object. We then shortened the time of each photo during the editing, so that the timing was brief. We then put them all together in one sequence, and then added the sound effects and music.
We then went and drawn some music notes that would come out of the record player. We then drew some letters that would be formed by the music notes. We then drew four to five bubbles that would fit around the letters, when they would become part of the grid logo.
Once we had drawn and cut out all of these props we would be needing, we then started to animate them using a stop motion technique. This included placing each object into one position, and then moving them slightly into a different place as if they were moving into that position on their own. We took photos of each time we moved the object. We then shortened the time of each photo during the editing, so that the timing was brief. We then put them all together in one sequence, and then added the sound effects and music.
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