Tuesday, 29 April 2014

Advertising styles and forms Presentation (Draft one)


The style of this advertisement is a comedic style. We can tell this by the fact that the ad's main character is blowing up traffic lights and other modern day inconveniences; all while the advert has some very upbeat and care free music playing through out the whole advert.  One of the techniques used by the advertisement is overt messages. Such as the message of: have fun by playing our game. The target audience for this product are males in their 20s and older. We can tell this due to that the two main actors in this advertisement are both male and look like their in their 20s.

One of the advertising techniques that is clearly seen, is the use of messages that are speaking to the viewer. Such as the overt message of men will smell better if they start using the body wash used in the advertisement. But also the ad features a more hidden message of men will be able to get women attracted to them if they use that body wash. The target audience is for both men and women. We can tell this due to how the main actor directly addresses the female viewers. But also the ad mentions how their man can smell better with this brand of body wash.  
In this advertisement we can see that the video is made in a serious style, doesn't go overlay dramatic like some other advertisements The advert also promises some reward power to the viewer, by promising that: their room, house or other place they want to paint will look good after using their paint to decorate it. Which is also a hidden message of how cool the paint and colours will make your place look good. The audience that is targeted in this advertisement is young adults. We can tell this due to that nearly every actor in this advert are adults; and the main two leads look like they're in their late 20s or possibly over.
   
This advert uses a intertxuality style to sell the product it is selling, in this case the pop culture item this advert uses is Captain America and the film Captain America: The Winter Soldier; in which the ad uses clips and props from the film. One of the techniques this advert uses is celebrity endorsement in order to sell the product. In this case the celebrity is Samuel L Jackson, who is also in The Winter Soldier.The target audience for this advert would be current users of Sky Broadband. This is due to the ad marketing something that those people would need in order to keep their system functioning normally and properly.
This advert uses a serious and yet informative style in order to successfully describe and sale this product. This adverts technique to fully show what this channel does, by giving a sneak preview of what is being shown on the channel. This helps explain the overt message of: if you're "visually impaired" this channel will help to be to understand whats o screen by explaining and describing it to the viewer. Like it is doing on the advert. The animation used in the footage is used further to illustrate that point to the viewer. The target audience for this advert are people who are blind or visually impaired. Mainly because it shows them that they'll be able to watch shows on that channel with the audio narratives the channel provides.